We take care of the land.

The land takes care of us.

To produce food: generating value to agribusiness assets.

To respect the environment: and all aspects inherent to sustainability.

We will be approximately 9.7 billion humans in 2050*.

Therefore, the world demands an increasing availability of sustainably produced food from healthy and traceable sources.

Thus, AGS is committed to contributing to the improvement of food production.

Focusing on high management performance and maximizing the return on investment, being a reference in the sector.

* Source: https://brasil.un.org/pt-br/83427-populacao-mundial-devechegar-97-bilhoes-de-pessoas-em-2050-diz-relatorio-da-onu.

  • We focus on continuous improvement of soil, hydric resources and herd management processes;
  • Cash and liquidity;
  • Focus on delivering value and profitability;
  • Agility and conservatism;
  • Respect for beings;
  • Boldness, always looking for the best.














AGS, as well as the companies listed below, are investees of the company L3 Participações.






In June 2020, the acquisition of União Farm is made. In August, the Boa Vista farm is purchased. On this occasion, the AgroVen association and the participation in the agritechs AgroBee and iRancho also take place.


In January 2019, the acquisition of Poço Fundo Farm was made. In November, Santa Isabel Farm is purchased.


In 2018, AGS, which is expanding its business, acquires São José Farm in the municipality of Paranã in Tocantins.


In 2017, L3 Participações, the investment holding company of Milton Júnior’s family, started investing in agribusiness, founding AGS and acquiring beef cattle for breeding and fattening activities.


In June 2020, the acquisition of União Farm is made. In August, the Boa Vista farm is purchased. On this occasion, the AgroVen association and the participation in the agritechs AgroBee and iRancho also take place.


In January 2019, the acquisition of Poço Fundo Farm was made. In November, Santa Isabel Farm is purchased.


In 2018, AGS, which is expanding its business, acquires São José Farm in the municipality of Paranã in Tocantins.


In 2017, L3 Participações, the investment holding company of Milton Júnior’s family, started investing in agribusiness, founding AGS and acquiring beef cattle for breeding and fattening activities.


In 2016, Policard opens a new headquarters located at Torre Empresarial Sul, on Vinhedos’ Avenue in Uberlândia. More than that, Policard joined the French multinational company Up, starting its operations in Brasil, whose shareholding composition also includes the Brazilian companies Planvale and Vale Mais. This joint venture is estimated to triple Policard’s revenue. With this, Humberto Carneiro assumes the presidency of Up Brasil, the result of the merger of Policard and the French multinational.

That same year, Monza Concessionaire celebrates its 40th anniversary


In 2015, Policard launches a magnetic card with a chip and is the only company outside the banking network to use the 24-hour bank. In addition, the company celebrates its 20th anniversary.


In 2013 Policard announces investment for the construction of a business tower that will be the headquarters of its offices.

Moreover, Policard is approved by the Ministry of Culture to offer the culture voucher service, and develops applications for card users, a pioneer in its segment.


In 2012, LOG2BR, a Policard Group company, launches a solar-powered tracker, a pioneer in the segment.


In 2011, LOG2BR, a tracking and telemetry company, is acquired. Policard is approved by ANTT for electronic payment of freight and issuance of CIOT.


In 2010, Policard is recognized in the “Hero Entrepreneur” award, granted by the Federation of Industries of Minas Gerais (FIEMG).


In 2007, Policard develops a server card (timecard, badge and health insurance card).


In 2006, 30% of Policard was sold to the Gávea and Monashees fund. In addition, in the same year, Policard was consolidated in the Northeast of Brazil.


In 2002, Policard received the title of “Citizen Company”, granted by CDL, CLD Uberlândia Foundation, CDL Uberlândia and Uberlândia City Council.


É inaugurada a nova estrutura da Policard, localizada no Center Shopping em Uberlândia.


In 1999, Policard cards expanded nationwide.


In August 1998, Monza Veículos was elected by 4 Rodas Magazine as the best Fiat dealership in Brazil. After that, the dealership, which had approximately 300 employees and sold around 450 vehicles/month, is sold to the Curinga Pneus Group.


In 1997, Policard, already consolidated, begins its process of national expansion, opening a franchised concessionaire in Goiânia.


As the concessionaire grew and prospered, several ventures were incorporated into the heritage. These ventures arose due to the dynamics of the business itself in that temporal and economic context of Uberlândia, in the 1980s -1990s, and also due to Humberto Carneiro’s innate talent to foresee and undertake.

In 1995, Policard was born – originally Polidata – a software company, acquired to automate data processing, consortium management and other similar operations of the group.

From 1995 to 1997, there were two Volkswagen dealerships, two Ford, two GM and Monza Vehicles in Uberlândia. Although only one, Monza sold almost half of all vehicles purchased in those years.


In 1994, Fiat is considered the largest car manufacturer in Brazil. At that time, the Concessionaire would become a business group, holding a consortium administrator (Monza consortium), a car rental company (Localiza Monza Car Rental franchise), a finance company (Maza Factoring) and an insurance brokerage (Maza Brokerage).


In 1989, Milton Júnior, together with his friend Nestor Dias Maciel, founded the Balmer advertising agency, which was sold in 1990, being the first equity transaction made by Milton Júnior. At the time, its 50% represented the value of a VW Beetle.


Between 1983 and 1988, the process of marital separation between Milton Fernandes Carneiro and Naime Pereira Carneiro began. With the division of the couple’s business, Monza’s shareholding composition is redesigned: Naime now holds 50% of Monza, and each son keeps his 10%. But, in 1989, shortly after the divorce process ended, Naime donated her 50% of the concessionaire to her 5 children, each with 20% of the company as well as the Soledade Farm.


On this occasion, Milton Carneiro bought the São Miguel Ceramics Factory from his brother, Jarbas Fernandes. Thus, Milton Júnior began his business activities, taking over the management of this enterprise at the age of 17.


Milton Júnior managed the activities on the Soledade farm, being responsible for planting vegetables and greens, selling them at Ceasa.


In December 1976 Monza Veículos Ltda. was inaugurated, located at 3085 Paulo Roberto Cunha Avenue, Roosevelt district, and was one of the first Fiat dealerships in Brazil. When it started its activities, the company had approximately 25 employees and sold around 10 vehicles/month.

Monza Veículos Ltda., a Fiat dealership, besides being the key point in the expansion and diversification of the family business, still somewhat simple, to several other types of business initiatives now much more complex, whether in urban gears or in the rural treatment of the Soledade Farm, was also the great school of commercial learning of the brothers for the achievement of all other ventures that came after it.

Besides the learning that took place on a daily basis, in the company’s daily management, Fiat offered numerous training and professional courses, ranging from the automotive technical sector (maintenance, repairs, parts, etc.) to the administrative and financial areas (accounting, management, legislation, etc.).

The brothers Ricardo, Humberto and Marcos started working at Monza from the first day of operations. Milton and Beatriz, who were still quite young at the time of the company’s inauguration, started working at the company as they reached the appropriate age for the job.

As you can see, Monza Veículos was the great bridge that connected the first clearing opened with an axe by ancestor João Pereira in the backlands of Farinha Podre to the various enterprises of today, especially Up Brasil, which is currently a second great bridge, but now bringing continents closer together.


Once the concession is granted, the need for capital arises. Then, again, since there was already a bridal dowry, Naime’s father comes into the picture, anticipating part of his daughter’s inheritance. Thus, Auril donated to Naime the Soledade Farm, which was composed of 100 bushels and contributed to the capitalization required for the enterprise, since Naime sold 66 bushels to make money for the assembly of the Monza Veículos Dealership. The Soledade farm kept 34 alqueires around the headquarters and still keeps the 4 original pillars from its construction in 1880.


This year there was an agreement on the sharing of interests for the implementation of Fiat Automobiles in Brazil, through the hands of the then governor of Minas Gerais, Rondon Pacheco.

Naime, in the desire to create a better future for their children, the Pereira Carneiro brothers, obtains a letter of introduction from Rondon Pacheco, initiating the accreditation to apply for the Fiat Dealership for Uberlândia.


In 1970, Milton Júnior’s grandparents, José Fernandes de Oliveira and Ordália Carneiro, who lived in Uberlândia, opened the Estrela warehouse, where they sold a variety of goods, with large sacks for bulk sale of corn, beans, rice, cornmeal, pasta screw, wheat flour… in addition, pots, teapots, pans, casseroles and bowls and everything else related to food and its preparation were for sale.

On this occasion the Pereira Carneiro brothers would have their first contacts with the retail trade.


On March 21, 1966, Milton Fernandes Carneiro Júnior, son of Milton and Naime Carneiro, was born


Without giving up his work on the land and ceramics, Milton ventured into politics, and was elected councilman for Nova Ponte (MG) in 1958, and then elected vice-mayor, in 1962, and mayor in 1967. As mayor, he implemented several urban improvements: water, sewage, street paving, telephone and television.

At this point, the paths of Milton and the – then – state representative Rondon Pacheco cross. While performing their political duties they met, became friends, partners in the Crixás Farm (GO) and, finally, Rondon became the baptismal godfather of Ricardo Pereira Carneiro, Naime and Milton’s firstborn.


While living at Varjinha Farm, Milton, with his talent and vocation for work, noticed what was already underway in Brazil – a reconfiguration of the population and economic design, marked by mechanization in the countryside and, consequently, by migration from rural areas to urban centers – and began to trade, haggle, mediate, and hawk. Thus, acquiring isolated heifers and selling them in larger lots to bigger breeders, intermediating the purchase and sale of small farms, taking care of his own farming, fattening his own cattle, managing the couple’s own subsistence, Milton begins to accumulate capital and buys the Marinheiro Farm, land of 5 alqueires and with good clay for ceramics.


The purchase of the Marinheiro Farm allowed Milton and Naime to rent a house in Nova Ponte, making the transition between the countryside and the city, between the primary sector activities (agriculture and cattle raising) and the secondary sector (industry).


Already in Nova Ponte, in 1957, Milton, together with his father José Fernandes de Oliveira and his brother Jarbas Fernandes, founded the company José Fernandes e Filhos and São Miguel Ceramics Ltda.


In September 1955, Naime Pereira and Milton Fernandes Carneiro got married and went to live on the Varjinha Farm, on the banks of the Rio Claro (Nova Ponte – MG), owned by Milton’s parents, José Fernandes de Oliveira and Ordália Carneiro de Oliveira.

The newlyweds receive from the bride’s parents, Auril Pereira and Aelza Pereira Barbosa, a marriage dowry of 50 heifers, a horse with harness and an amount in old cruzeiros, today all equivalent to R$ 65,000.00. It was with this financial support that Milton and Naime started their married life. Taking into account the personality of one and the other, as well as the context of Brazilian society in the 50s, which was extremely patriarchal, it is fair to say that Naime and Milton’s ways of being and thinking were complementary as individuals and convergent. as a pair: Naime, the mainstay, attention focused on conservation and cohesion within the family; Milton, on the other hand, is a born entrepreneur, with a vocation, a practical and restless individual.

Above any economic aspect that there is in marital consortia, we are talking about a domestic embryo: the ability that each of the 5 children and 12 grandchildren has to deal with the victories and setbacks that the adventure of life has presented to everyone from then on, as a result of the primordial enterprise that started there – the family.


On July 3, 1938, Naime Pereira Carneiro, mother of the Pereira Carneiro brothers, was born at the Soledade Farm headquarters. The Soledade farm, which belonged to Naime’s parents, Aelza Pereira Barbosa and Auril Pereira, was the family’s home until Naime was 7 years old. During the period of their daughter’s studies, Auril and Aelza bought a house in Uberlândia, where they moved.

Naime studied at Nossa Senhora das Lágrimas boarding school – a school where years later her two youngest children, Milton and Beatriz, studied, and which one of her great-grandchildren, Pedro, is now studying.

During Naime’s childhood and adolescence, her father continued to work the land, spending the week in the countryside and returning to Uberlândia on weekends.

The Soledade Farm operated basically on a subsistence basis: it did not have an abundance of money, but it had an abundance of bits and pieces of everything: beans, corn, rice, sugarcane, manioc, sweet potatoes – very sweet because it was planted on the bagasse windrow of cane -, tomato, lettuce, cabbage, pumpkin, chayote, many fruits like plum, mango, orange, guava, peach, fig, Galician lemon and another grove of 300 jabuticaba trees, they still had the animals, cows, oxen, chickens, turkeys, peacocks, pigs, horses and sheep – which gave wool to make blankets on the farm’s looms.

Naime says that the forest of 300 jabuticaba trees appeared in the time of the pioneers when they filled sacks with jabuticabas. When walking, the jabuticabas matured to the point of fermenting on the way, causing the pioneers to empty the sacks where the jabuticaba trees are now found at Fazenda Soledade.


On January 19, 1934, Milton Fernandes Carneiro, father of the Pereira Carneiro brothers, who married Naime Pereira, was born.

During his adolescence and early adulthood, work was an essential element for families who had their livelihood in the countryside. Thus, Milton starts his tasks helping with the work of the farm, as a worker in the weeding he went to activities related to the herd, as a cowboy. From then on, he perfected his vocation in the commercialization of cattle, thus starting his patrimony.


From the year 1817 on, the owners of 86 farms in the Triangulo Mineiro region started raising their children, grandchildren, great-grandchildren, and great-great-grandchildren on their properties, and in order to better educate their children; from generation to generation the families moved to the cities, mainly to Uberlândia. 

Among these 86 farms was the Soledade Farm. Founded in 1880 in what is now Uberlândia, this farm is the key part of our history. Aelza Pereira, mother of Naime Pereira Carneiro, who is the mother of the Pereira Carneiro brothers, was born on it. 

Soledade is an essential element in the family’s heritage, since it leveraged many businesses that branched out from the generation of the Pereira Carneiro brothers, in chronological order: Ricardo, Humberto, Marcos, Milton, and Beatriz.

More than that, nowadays the Soledade farm is also an essential component for the family union, considering that for years the Pereira Carneiro’s Christmas parties have been held there, and along with this, it is also a family tradition to meet at the farm for Sunday lunches, bury the newborns’ navels in the corral’s wall (today this area is the farm’s garden) and plant trees in honor of the family’s children.


In about 1830, Francisco Alves Pereira, son of João Pereira da Rocha, built a new house and lived with his family on the so-called Letreiro Farm. 

When the headquarters of the Letreiro Farm was built, Francisco Alves Pereira, in need of men specialized in hardware for ox-carts, had news of experts on the subject in the village of Campo Belo do Prata, and so he left in search of them. It was then that he met the Carrejo family, which included excellent professionals. Francisco established a relationship with some members of this family, arranging the sale of land in good conditions, which facilitated his coming here. They moved here bringing their wives and children, domestic animals, and a considerable amount of food, seeds, and agricultural tools.

From 1835 on, the Carrejos began to acquire parts of farms near the São Francisco farm. Among those farms: Olhos d’Água, Lage, Marimbondo and Tenda – the last one was owned by Felisberto Alves Carrejo who, in 1964, was legally recognized as the founder of Uberlândia


Although he arrived in the region in 1818, João Pereira da Rocha only requested and received the Carta de Sesmaria, that is, the official concession of the land on which he had settled in 1821 – the information about its extension and limits is imprecise. Scattered documents in possession of the descendants inform about several purchases and sales of lands that were then annexed or dismembered from the original gleba. The name Sesmaria de São Francisco remained as the generic name of the vast area in which the family of João Pereira da Rocha and his descendants settled.

NOTE: Sesmaria (from sesma, derived from the Latin “sexima”, meaning “sixth part”) was a Portuguese legal institution that regulated the distribution of land for agricultural production. The State, newly formed and without the capacity to organize food production, decided to bequeath this function to private individuals. This system emerged in Portugal during the 14th century, together with the Sesmarias Law of 1375, created to combat the agricultural and economic crisis that had hit the country and Europe, and that the Black Death had aggravated.

When the conquest of Brazilian territory took place, starting in 1530, the Portuguese State decided to use the sesmarial system overseas, with some adaptations. From the moment the donee captains, holders of hereditary captaincies, arrived in Brazil, the distribution of land to sesmeiros (in Portugal, this was the name given to the royal official responsible for the distribution of sesmarias, in Brazil, the sesmeiro was the holder of the sesmaria) became a priority, since it was the sesmaria that guaranteed the installation of the sugar plantation in the colony.

The main function of the sesmarias system is to stimulate production and this was evident in its legal status. When the holder of the property did not start production within the established deadlines, his ownership rights could be revoked.


The occupation of the Triângulo Mineiro region, formerly known as the Sertão da Farinha Podre (Rotten Flour Hinterland), took place in the early nineteenth century, before the region was only a transit point for muleteers and miners. The Triângulo Mineiro belonged to the Goiás Province until 1816, and then became part of the Minas Gerais Province. In order to colonize the lands of Goiás and Mato Grosso, and facilitate the coming of the pioneers, in 1817 the first people with colonizing intentions arrived in the region that today is Uberlândia, in Minas Gerais. The first to arrive was João Pereira da Rocha, who reached the place where the town of Uberlândia is located today. On June 29, 1818 he reached the banks of a stream called Ribeirão São Pedro, where today Av. Rondon Pacheco passes. With the acquisition of Sesmaria and the incorporation of vacant lands, he founded Fazenda São Francisco, the initial landmark of the region.


In the Minas Gerais region, the Portuguese João Lobo Leite Pereira was one of the first Pereiras to arrive. Between 1731 and 1735, João, whose family originated in the Portuguese village of Santarem, came to Brazil and settled in Cachoeira dos Campos in the Capitania of Minas Gerais, where he held the rank of lieutenant colonel in the cavalry regiment of Vila Rica. He was later promoted to the honorary title of colonel by the governor and general captain of the Captaincies of Rio de Janeiro and Minas Gerais.


In Brazil, the first Pereira was donee Francisco Pereira Coutinho, who received the Captaincy of Baía de Todos os Santos from King João III in 1534. Among his descendants is one of the most important Brazilian publishers, José Olympio Pereira Filho. 

Gradually more Pereiras migrated to Brazil, spreading initially in the states of Minas Gerais, Rio de Janeiro, and São Paulo.


History indicates that the surname PEREIRA was used in Portugal for the first time in 1170 by Rui Gonçalves Pereira, from whom descended D. Nuno Alvares Pereira, father of Beatriz Pereira de Alvim who married D. Afonso, the first Duke of Bragança, giving rise to the House of Bragança, which would later rule over Portugal.

The coat of arms of the Christian Pereira family is red in color with a silver cross on its shield, flowery and empty.On the timbre, the same cross of the shield in red, between wings of gold.  The coat of arms means grace, elegance, firmness, peace, audacity, serenity, strength, understanding, justice, power, persistence, focus, solidarity, intelligence, tolerance, coherence, work, courage, balance, and cheerfulness.




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